The for-rent ads in the San Francisco Chronicle on Sunday, April 2, 1961, sound dreamy:

Luxurious spacious 4 rooms. Many walk-in closets. All Utilities included. $155 a month in the Marina.

Deluxe 3. Garbage disposal, wall-to-wall carpet. Garage included. $125 and up in Pacific Heights.

Spectacular Marine view. 1-bedroom, sun deck. $175 on Telegraph Hill.

Those were the good old days, right?

In fact, in the early 1960s, rents in San Francisco were rising by an average of about 6.6 percent each year. As it turns out, that’s the same annual rate they would later rise in the 1970s, and in the late 1990s, and in the mid-2000s. It’s the rate they’re rising today.

How many units would we need to build in order to slow or reverse the rent increases?  You can find the whole article on Wonkblog.

This couljerrybrown-750xx3000-1688-0-156d be a potential game-changer for increasing our housing stock in the Bay Area:

Gov. Jerry Brown has proposed sweeping statewide legislation that would allow new market-rate projects with onsite affordable housing to be approved “as of right,” in potentially California’s most significant housing policy change in years.

The proposal has big ramifications for the Bay Area, where many cities and well-organized residents’ groups have long fought residential development.

Find more in a recent article on the SF Business Times.

UHaul

From John Burns Real Estate Consulting:

“We used average truck prices to a set of cities to rank the hottest cities for migration in real time. We discovered that pricing between single-city pairs demonstrates these trends even more clearly.

  • Movers are fleeing San Francisco for less expensive tech cities. A move from San Francisco to Portland costs over seven times as much as a move in the opposite direction. A move to Seattle costs over five times more than a move back to San Francisco. U-Haul is heavily discounting trucks in the Pacific NW to get them back to San Francisco.
  • But San Francisco is attracting movers from other large financial clusters. Rentals to San Francisco from NYC, Chicago, and Boston have significant cost premiums. Otherwise, it costs more to leave San Francisco.
  • Movers are also leaving New York City for lower-cost large cities with higher job growth. The largest price disparities between NYC and other cities are for moves to Dallas and Atlanta. On average it costs $2,212 to rent a truck from NYC to Atlanta but only $522 from Atlanta to NYC.

In summary, despite what we hear about the urbanization of America, more Americans are heading for the newer, more affordable housing markets than the expensive, mature urban centers.”